Monday, March 9, 2009




DON’T BUY IN VOLUME


Why is it that when watching the news on TV and they start playing an advertisement, that they always pump up the volume on the ad so much louder than the regular broadcast? This is a pain, not only to our eardrums but to our sense of convenience when we keep having to readjust the remote control. We should start keeping track of those companies and “buy down” from companies that “volume up” and we should “sound off” when they “sound up” until they lower the volume. We should answer with our wallets with the sound of silence.
Our first ad offender happens to be the ESPN ad on ESPN, which is radically louder the regular ESPN broadcast.

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