 Listening recently to the broadcast of the NFL's American conference representative from NY we were struck by a couple of descriptions of traditional football locales. 1. When the green home team got into the Wendy's red zone 2. It was being reported from the Subway fresh radio booth. We thought, why stop there? Why not give names to individual plays? Perhaps the Ace Hardware power sweep. Or the Sears line plunge. Or a leap over the goal line should be the Viagra vaults. It seems there is different product placement that can be used in virtually every play description. Now of course, the coaches might have to design the plays to coordinate equal advertising time, or your Lojack defensive coordinator can steal your patterns and be onto you. Wait, did the coach just question a call by throwing the "Army, be all you can be" challenge flag? |
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